Unlimited Keywords for SMS Marketing: The Guide

July 9, 2024
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In the high-growth world of SMS marketing, the use of SMS keywords is a tried-and-true strategy to engage customers and drive actions. Keywords are specific words or phrases that customers can text to a designated number to receive information, join a campaign, or initiate a transaction.

One of the key advantages of keywords in text message marketing is their ability to segment and personalize marketing messages based on customer interests and behaviors. However, traditional SMS marketing platforms often limit the number of keywords that businesses can use, restricting the versatility and effectiveness of their SMS keyword campaigns.

The Benefits of SMS Keywords

Enter the concept of unlimited keywords. This innovative approach allows small businesses and enterprises to create and use as many keywords as they need, without any restrictions. Here’s why unlimited keywords are a game-changer for any SMS marketing strategy:

1. Enhanced Targeting and Personalization: Unlimited keywords enable businesses to create highly targeted campaigns for different customer segments. By using specific keywords related to products, services, or promotions, businesses can tailor their messages to match the interests and preferences of each segment, increasing the relevance and effectiveness of their SMS marketing efforts. Opt-in keywords and text-to-join text marketing campaigns can trigger automations for autoresponders, calls-to-action, real-time notifications, promos, and more.

2. Expanded Campaign Opportunities: With unlimited keywords, businesses can run multiple campaigns simultaneously, each with its own unique keyword. This opens up a world of use cases for targeted promotions, contests, new customer surveys, and more, allowing businesses to engage customers in diverse ways and drive higher levels of engagement and response.

3. Improved Analytics and Insights: Unlimited keywords provide businesses with more granular data on customer engagement and response rates. By tracking the performance of each keyword, businesses can gain valuable insights into customer preferences and behaviors, allowing them to optimize their campaigns for better results.

4. Scalability and Flexibility: Unlimited keywords offer scalability, allowing businesses to expand their SMS marketing efforts as their customer base grows. Additionally, businesses can quickly adapt their campaigns to changing market conditions or customer preferences by creating new keywords on the fly, providing a level of flexibility that is unmatched by traditional SMS marketing approaches.

5. Cost-Effectiveness: Contrary to what one might think, unlimited keywords can actually be cost-effective for businesses. Instead of paying for each keyword individually, businesses can often include unlimited keywords as part of their SMS marketing package, providing a cost-effective solution for reaching a larger audience and driving higher engagement rates.

In conclusion, unlimited keywords represent a significant advancement in SMS marketing, offering businesses a powerful tool to engage customers, drive actions, and achieve their marketing goals.

By leveraging unlimited keywords, businesses can create more targeted, personalized campaigns, expand their marketing opportunities, gain valuable insights, and ultimately, drive greater success in their SMS marketing efforts.

How to Use SMS Keywords

Using keyword opt-ins for SMS marketing is a straightforward process that involves the following steps:

1. Choose a Keyword: Select a keyword that is relevant to your campaign or promotion. For example, if you are offering a discount on a product, your keyword could be something like "SAVE20" or "DISCOUNT."

2. Promote Your Keyword: Promote your keyword across various channels, such as your website, social media profiles, email newsletters, and physical signage. Encourage people to text the keyword to a designated number to opt-in to your SMS marketing list.

3. Set Up an Auto-Response: Configure your SMS marketing platform to send an automatic response when someone texts your keyword. This response should thank them for opting in and provide any necessary information, such as how often they can expect to receive messages and how to opt out.

4. Collect and Store Opt-Ins: As people text your keyword, your SMS marketing platform will collect and store their phone numbers in a database. Make sure to comply with relevant regulations, such as obtaining consent and providing opt-out instructions.

5. Segment Your Audience: Use the opt-in data to segment your audience based on their interests, preferences, or behavior. This will allow you to send more targeted and relevant messages to different groups of subscribers.

6. Send Targeted Messages: Once you have a list of opt-in subscribers, you can start sending them targeted messages based on their preferences. For example, if someone opted in using the keyword "DISCOUNT," you can send them exclusive discount offers.

7. Track and Analyze Results: Monitor the performance of your keyword opt-ins by tracking metrics such as opt-in rates, engagement rates, and conversion rates. Use this data to optimize your campaigns and improve your results over time.

By following these steps, you can effectively use keyword opt-ins to build your SMS marketing list, engage your audience, and drive conversions for your business.

Companies Who Run Text Keyword Campaigns in their Marketing Strategy

Many companies across various industries use keywords in their SMS marketing campaigns to engage customers and drive actions. Here are some examples:

1. Retailers: Retailers often use keywords to promote sales, discounts, and new products. For example, a clothing store might use the keyword "SALE" to promote a special discount offer.

2. Restaurants: Restaurants use keywords to promote special deals, events, and menu items. For instance, a pizzeria might use the keyword "PIZZA" to offer a discount on a large pizza.

3. Nonprofits: Nonprofit organizations use keywords to promote fundraising campaigns and events. For example, a charity might use the keyword "DONATE" to encourage people to donate to a cause.

4. Service Providers: Service providers such as gyms, salons, and spas use keywords to promote appointments, classes, and special offers. For instance, a gym might use the keyword "FITNESS" to promote a new fitness class.

5. Event Organizers: Event organizers use keywords to promote ticket sales and provide event information. For example, a music festival might use the keyword "TICKETS" to promote ticket sales.

These are just a few examples of companies that use keywords in their SMS marketing campaigns. By using keywords creatively and strategically, businesses can effectively engage their audience and drive actions that benefit their bottom line.

SMS Keywords Pricing

The cost of keyword opt-ins for SMS marketing can vary depending on several factors, including the SMS marketing platform you use, the volume of messages you send, and any additional features or services you require.

In general, many SMS marketing platforms include keyword opt-ins as part of their service package, meaning you may not incur additional costs for using keywords to collect opt-ins. Instead, you would typically pay a monthly subscription fee based on the number of messages you send or the size of your subscriber list.

However, some platforms may charge additional fees for certain features related to keyword opt-ins, such as setting up automated responses or managing keyword campaigns. These fees can vary widely, so it's important to carefully review the pricing plans of different SMS marketing providers to understand the costs involved.

Overall, while there may be some additional costs associated with using keyword opt-ins for SMS marketing, they are generally considered a cost-effective way to build your subscriber list and engage your audience with targeted messages.

The Best SMS Marketing Platforms with Unlimited Keywords

There are several SMS marketing platforms that offer keywords as a feature, allowing businesses to use keywords to collect opt-ins and engage their audience. Some of these platforms include:

1. Textla: Textla is another platform that offers keyword marketing as a feature. Users can create custom keywords and use them to collect opt-ins for lead generation, add to their contact list, send automated responses, and engage their audience with targeted messages.

2. TextMagic: TextMagic allows users to create custom keywords and set up automated responses for keyword opt-ins. Users can also use keywords to trigger specific actions, such as sending a coupon code or joining a mailing list.

3. EZ Texting: EZ Texting offers keyword opt-ins as part of its SMS marketing platform, allowing users to create keywords and use them to build their subscriber list. The platform also provides analytics tools to track the performance of keyword campaigns.

4. Twilio: Twilio provides a comprehensive SMS marketing platform that includes support for keywords. Users can create keywords and set up automated responses, as well as use keywords to trigger SMS messages and other actions through Twilio's API.

These are just a few examples of platforms that offer keywords as a feature. When choosing an SMS marketing platform, it's important to consider factors such as pricing, ease of use, and the specific features offered to ensure that it meets your business needs.

FAQs about SMS Keywords and Text Messages

Here are some of the top frequently asked questions about keyword marketing:

Q: What are unlimited keywords?  

A: Unlimited keywords refer to the ability for businesses to create and use as many keywords as they need in their SMS marketing campaigns, without any restrictions on the number of keywords they can use.

Q: How do unlimited keywords benefit my SMS marketing campaigns?  

A: Unlimited keywords provide flexibility and scalability to your campaigns. They allow you to create highly targeted and personalized messages for different customer segments, run multiple campaigns simultaneously, and adapt your campaigns to changing market conditions or customer preferences. SMS messages also have much higher open rates than email and other marketing channels, and all you need is a toll-free number to get started,

Q: Are there any additional costs associated with unlimited keywords?  

A: The cost of unlimited keywords is typically included in the pricing plans of SMS marketing platforms that offer this feature. However, it's important to review the pricing details of your chosen platform to understand if there are any additional fees, such as for short codes, or limitations.

Q: How do I set up unlimited keywords for my SMS marketing campaigns?  

A: Setting up unlimited keywords involves choosing a keyword that is relevant to your campaign, promoting it across various channels to encourage opt-ins, and configuring your SMS marketing platform to handle keyword opt-ins and responses to mobile devices.

Q: Can I track the performance of my unlimited keywords?  

A: Yes, most SMS marketing platforms that offer unlimited keywords also provide analytics tools that allow you to track the performance of your keywords, including opt-in rates, engagement rates, and conversion rates. This data can help you optimize your campaigns for better results.

Q: Are there any limitations to using unlimited keywords?  

A: While unlimited keywords offer many benefits, it's important to use them responsibly and comply with relevant regulations, such as obtaining consent from subscribers and providing opt-out instructions. Additionally, using too many keywords can make it difficult to manage and track your campaigns effectively.

Get Unlimited SMS Keywords with Textla

Unlock the full potential of your SMS marketing campaigns with Textla! For just $50 a month, gain access to unlimited keywords, empowering you to create targeted, engaging campaigns that drive results.

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When our family bought an electric cargo bike earlier this year, one of my biggest fears was that this lovely and expensive new machine was going to get stolen. So I got the best lock money could buy, and I started to investigate: did I need ebike insurance?

First, I called my homeowners insurance provider to see if they would cover the bike if it were stolen. To my surprise, because it’s an electric bike, not only did my policy not cover it, they wouldn’t even add it for an additional fee or sell me a separate policy for it, the way they did for our family car.

Instead they referred me to an insurance company that specializes in bikes and ebikes. I bought a policy from them and sleep a little better for it.

I’ve heard similar stories from other ebike owners. And I’ve heard worse.

What can happen without ebike insurance

The saddest stories are the ones where someone assumed their homeowners or renters or car insurance covered their ebike, and after it was stolen or seriously damaged, it turned out it wasn’t covered.

"And then there are the stories about people whose ebikes were covered by their homeowners policy, but their premium went way up when they made a claim for a stolen ebike."
<span class="blog-quote-name">-Kyle Miller, CEO Brass Hands</span>

Why it’s hard to insure an ebike

When it comes to insurance, ebikes land in a gray area outside standard homeowners insurance and auto insurance. Here’s why:

  • Ebikes are new in terms of the insurance industry. Most of the several million ebikes in the U.S. were purchased in the last two years. Insurers aren’t familiar with them, and insurers don’t like to be surprised by unfamiliar products.
  • Ebikes are more expensive than regular bikes. Policies that cover bikes, like most homeowners or renters policies, might have also covered ebikes until the insurer had to pay much larger claims than they expected to replace a damaged or stolen ebike. See above about insurers and surprise. So some policy terms got changed.
  • Finally, ebikes get stolen a lot, and not only from people’s homes. They are ridden and locked up outside all over the place, which makes them more vulnerable than other valuable household items.

Steps to take to properly insure your ebike

The odds that your ebike is covered by your existing insurance is lower than you may think. Here’s what to do to find out if you need ebike insurance:

  1. Call your insurance company and find out what they cover. Things to bring up: coverage of accidental damage, theft, and travel (like what would happen if you flew somewhere with your bike and the airline did a number on it). Does the insurance company consider your ebike a “luxury item”? If you’re happy with the coverage, great! You’re good to go.
  2. Consider bike-specific coverage. If you aren’t covered, or feel like the coverage you do have isn’t enough, here are some things to think about.

Bike insurance covers all kinds of bike specific things, not just theft. Think damage to the bike from a collision, medical payments if you are injured in a collision, insurance for the bike if you are traveling with it or racing it, or a bike rental while your bike is being repaired. Some policies even cover things like accessories (like bike lights and panniers) and riding clothes.

Bike claims won’t affect your other insurance premium. Should you need to make a claim on your ebike, your home insurance premium won’t change or get canceled.

We can help

Want to learn more about ebike insurance? Join Tempo and get easy access to insurance quotes, and other ways to protect your ebike right inside the app.

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Textla Team
The Textla team offers expertise in SMS marketing, sales, and business growth. Receive tips to enhance customer engagement and boost ROI. Follow for practical and effective SMS marketing strategies for your business!
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