Textla Case Study: How Express ER Increased Payments by 125%

April 25, 2024
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Effective customer communication is paramount for businesses to thrive in 2024. 

In 2023, Denay Cook, Billing COO at Express ER, found an SMS marketing solution that helped her unlock new channels for reaching patients. 

This case study delves into how Textla transformed their approach to customer texting, resulting in remarkable outcomes.

The Challenge

Express ER encountered difficulties in their billing efforts due to challenges with staying in front of former patients. Reaching patients required an email or a phone call, and while automated outreach was possible via email, there was no way to do mass outreach via phone. 

Billing COO Denay Cook sought to rectify this challenge by inquiring into SMS marketing solutions. Despite exploring alternatives like Text-Em-All and Papaya Global, none seemed to offer the ideal combination of affordability, ease of use, and effectiveness that she was looking for in a solution.

The Solution

Upon discovering Textla, Denay recognized the potential for a game-changing solution. Textla offered a simple yet powerful platform for mass and individual texting, promising unmatched ease of use at a fraction of the cost compared to competitors. 

As Denay expressed, "The ease of use that Textla provides is phenomenal. I have not seen any other product on the market with such a simple and effective approach to consumer texting, both in mass and individual texts." 

The implementation process was seamless, thanks to personalized assistance from the Textla team. Leveraging the platform's intuitive features, such as CSV upload for contact management, the company swiftly transitioned to a more efficient and effective texting strategy.

The Implementation

From initial contact with Textla's sales representatives to the setup of the Express ER account, Denay experienced nothing short of excellence in service. 

"Textla has been amazing,” she said, “working with us hand-in-hand to set up our account, and the use of the texting app is by far the easiest on the market." 

Textla's team helped them streamline the onboarding process, getting them a business phone number they could use, helping them ensure their inbox was working properly, achieving 100% deliverability, and launching their first campaign. 

The user-friendly interface of the texting app made it incredibly easy for the company to upload contacts and launch campaigns promptly. 

All of this was crucial to ensuring a smooth transition for Denay and her team. 

The Results

The impact of Textla on the company's payment acquisition was remarkable. Within a short period, they witnessed a staggering 125% increase in billing payments. 

Denay was floored at the speed with which the company started getting results. "A simple CSV upload with name and phone number and we have increased our engagement by 125%.” 

This substantial improvement can be attributed to the simplicity and effectiveness of Textla's platform, which enabled the company to connect with their audience more effectively than ever before. Combining industry-leading pricing with unparalleled ease of use, Textla emerged as the undisputed choice for Express ER’s consumer texting needs.


In conclusion, Textla proved to be a game-changer for Express ER, addressing their challenges with unparalleled efficacy. 

By providing an intuitive, cost-effective solution for consumer texting, Textla enabled them to elevate their marketing efforts and achieve remarkable return-on-investment immediately on their SMS marketing solution.

This case study serves as a testament to the transformative power of innovative technology in revolutionizing business communication strategies. With Textla, businesses can confidently navigate the digital landscape and unlock new opportunities for growth and engagement.

When our family bought an electric cargo bike earlier this year, one of my biggest fears was that this lovely and expensive new machine was going to get stolen. So I got the best lock money could buy, and I started to investigate: did I need ebike insurance?

First, I called my homeowners insurance provider to see if they would cover the bike if it were stolen. To my surprise, because it’s an electric bike, not only did my policy not cover it, they wouldn’t even add it for an additional fee or sell me a separate policy for it, the way they did for our family car.

Instead they referred me to an insurance company that specializes in bikes and ebikes. I bought a policy from them and sleep a little better for it.

I’ve heard similar stories from other ebike owners. And I’ve heard worse.

What can happen without ebike insurance

The saddest stories are the ones where someone assumed their homeowners or renters or car insurance covered their ebike, and after it was stolen or seriously damaged, it turned out it wasn’t covered.

"And then there are the stories about people whose ebikes were covered by their homeowners policy, but their premium went way up when they made a claim for a stolen ebike."
<span class="blog-quote-name">-Kyle Miller, CEO Brass Hands</span>

Why it’s hard to insure an ebike

When it comes to insurance, ebikes land in a gray area outside standard homeowners insurance and auto insurance. Here’s why:

  • Ebikes are new in terms of the insurance industry. Most of the several million ebikes in the U.S. were purchased in the last two years. Insurers aren’t familiar with them, and insurers don’t like to be surprised by unfamiliar products.
  • Ebikes are more expensive than regular bikes. Policies that cover bikes, like most homeowners or renters policies, might have also covered ebikes until the insurer had to pay much larger claims than they expected to replace a damaged or stolen ebike. See above about insurers and surprise. So some policy terms got changed.
  • Finally, ebikes get stolen a lot, and not only from people’s homes. They are ridden and locked up outside all over the place, which makes them more vulnerable than other valuable household items.

Steps to take to properly insure your ebike

The odds that your ebike is covered by your existing insurance is lower than you may think. Here’s what to do to find out if you need ebike insurance:

  1. Call your insurance company and find out what they cover. Things to bring up: coverage of accidental damage, theft, and travel (like what would happen if you flew somewhere with your bike and the airline did a number on it). Does the insurance company consider your ebike a “luxury item”? If you’re happy with the coverage, great! You’re good to go.
  2. Consider bike-specific coverage. If you aren’t covered, or feel like the coverage you do have isn’t enough, here are some things to think about.

Bike insurance covers all kinds of bike specific things, not just theft. Think damage to the bike from a collision, medical payments if you are injured in a collision, insurance for the bike if you are traveling with it or racing it, or a bike rental while your bike is being repaired. Some policies even cover things like accessories (like bike lights and panniers) and riding clothes.

Bike claims won’t affect your other insurance premium. Should you need to make a claim on your ebike, your home insurance premium won’t change or get canceled.

We can help

Want to learn more about ebike insurance? Join Tempo and get easy access to insurance quotes, and other ways to protect your ebike right inside the app.

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Textla Team
The Textla team offers expertise in SMS marketing, sales, and business growth. Receive tips to enhance customer engagement and boost ROI. Follow for practical and effective SMS marketing strategies for your business!
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