Effective customer communication is paramount for businesses to thrive in 2024.
In 2023, Denay Cook, Billing COO at Express ER, found an SMS marketing solution that helped her unlock new channels for reaching patients.
This case study delves into how Textla transformed their approach to customer texting, resulting in remarkable outcomes.
The Challenge
Express ER encountered difficulties in their billing efforts due to challenges with staying in front of former patients. Reaching patients required an email or a phone call, and while automated outreach was possible via email, there was no way to do mass outreach via phone.
Billing COO Denay Cook sought to rectify this challenge by inquiring into SMS marketing solutions. Despite exploring alternatives like Text-Em-All and Papaya Global, none seemed to offer the ideal combination of affordability, ease of use, and effectiveness that she was looking for in a solution.
The Solution
Upon discovering Textla, Denay recognized the potential for a game-changing solution. Textla offered a simple yet powerful platform for mass and individual texting, promising unmatched ease of use at a fraction of the cost compared to competitors.
As Denay expressed, "The ease of use that Textla provides is phenomenal. I have not seen any other product on the market with such a simple and effective approach to consumer texting, both in mass and individual texts."
The implementation process was seamless, thanks to personalized assistance from the Textla team. Leveraging the platform's intuitive features, such as CSV upload for contact management, the company swiftly transitioned to a more efficient and effective texting strategy.
The Implementation
From initial contact with Textla's sales representatives to the setup of the Express ER account, Denay experienced nothing short of excellence in service.
"Textla has been amazing,” she said, “working with us hand-in-hand to set up our account, and the use of the texting app is by far the easiest on the market."
Textla's team helped them streamline the onboarding process, getting them a business phone number they could use, helping them ensure their inbox was working properly, achieving 100% deliverability, and launching their first campaign.
The user-friendly interface of the texting app made it incredibly easy for the company to upload contacts and launch campaigns promptly.
All of this was crucial to ensuring a smooth transition for Denay and her team.
The Results
The impact of Textla on the company's payment acquisition was remarkable. Within a short period, they witnessed a staggering 125% increase in billing payments.
Denay was floored at the speed with which the company started getting results. "A simple CSV upload with name and phone number and we have increased our engagement by 125%.”
This substantial improvement can be attributed to the simplicity and effectiveness of Textla's platform, which enabled the company to connect with their audience more effectively than ever before. Combining industry-leading pricing with unparalleled ease of use, Textla emerged as the undisputed choice for Express ER’s consumer texting needs.
Conclusion
In conclusion, Textla proved to be a game-changer for Express ER, addressing their challenges with unparalleled efficacy.
By providing an intuitive, cost-effective solution for consumer texting, Textla enabled them to elevate their marketing efforts and achieve remarkable return-on-investment immediately on their SMS marketing solution.
This case study serves as a testament to the transformative power of innovative technology in revolutionizing business communication strategies. With Textla, businesses can confidently navigate the digital landscape and unlock new opportunities for growth and engagement.
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