Textla Case Study: Reaching Voters Via SMS

April 25, 2024
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Tyler Hurst, Managing Partner at the NS Group, is on a mission to help keep Idaho a Republican-led state. As a leader of one of Idaho’s foremost political consulting firms, Hurst maintains constant contact with Gem State GOP voters, a role that brings him great joy. 

In 2023, Hurst adopted Textla as a replacement to his prior SMS provider, Constant Contact, in order to maximize his SMS marketing capabilities. Hurst was aiming for both cost-effectiveness and ease of SMS message deployment. His quest led him to Textla, a promising solution with innovative features and unparalleled customer service.

The Problem

Hurst faced long-standing challenges in his SMS marketing strategy, including high costs, limited control over messaging, and suboptimal customer engagement. He sought a solution that would address these pain points while ensuring compliance with regulations and maximizing ROI.

"I was going to find a way to send text messages cheaper and to have more control instead of using somebody else's service. Textla really solves the standard B2C question," remarked Hurst.

Impressed with the Textla interface (much simpler than Constant Contact’s interface) and pricing (leaps and bounds more affordable, free from gratuitous upcharges), Hurst adopted Textla as his SMS marketing platform of choice.

The Solution

Textla emerged as the ideal solution to Hurst's SMS marketing woes, offering a comprehensive platform with advanced features and exceptional customer support.

With Textla, Tyler gained greater control over his campaigns, streamlined his marketing operations, and enhanced his overall customer engagement. He’s currently sending tens of thousands of texts per month to thousands of recipients using the Textla platform.

"Textla sits on top of the provider and allows me to send thousands of messages to consumers." Tyler explained. 

Because Textla offers industry leading pricing on SMS messages, Hurst has been able to significantly reduce his marketing spend while reaching a larger audience than ever before. "Textla gave me a way to send text messages cheaper," he confirmed.

The Implementation

Hurst seamlessly integrated Textla into the NS Group marketing ecosystem, leveraging its intuitive interface and robust features to craft targeted SMS campaigns.

The platform's proactive customer support ensured a smooth transition, with the Textla team going above and beyond to address Hurst's specific business needs.

"The Textla leadership team has been insanely generous in helping me troubleshoot and configure things for better delivery," Hurst noted. He was even able to sit down with Textla CEO Luke Brickman and the Textla Product Team to discuss his needs face to face.

The Results

The adoption of Textla yielded tangible results for NS Group, including:

  • Cost Savings
  • Enhanced Control
  • Compliance and Security

As election season ramps up, Hurst’s reliance on Textla will only continue to grow. He expects to be reaching tens of thousands of people in the Gem State via Textla in the coming months.


Hurst's partnership with Textla exemplifies the synergy between innovative technology and personalized customer service.  Through Textla, Hurst unlocked new possibilities in SMS marketing, driving efficiency, and maximizing ROI for the NS Group. 

“Textla went out of their way to teach me best practices of SMS marketing, to give extra effort and understand my business model, and help me to succeed,” Hurst said. 

As he looks towards the future, Hurst remains committed to pushing the boundaries of SMS marketing with Textla by his side. Textla is proud to be the official software vendor and a trusted partner of the NS Group.

When our family bought an electric cargo bike earlier this year, one of my biggest fears was that this lovely and expensive new machine was going to get stolen. So I got the best lock money could buy, and I started to investigate: did I need ebike insurance?

First, I called my homeowners insurance provider to see if they would cover the bike if it were stolen. To my surprise, because it’s an electric bike, not only did my policy not cover it, they wouldn’t even add it for an additional fee or sell me a separate policy for it, the way they did for our family car.

Instead they referred me to an insurance company that specializes in bikes and ebikes. I bought a policy from them and sleep a little better for it.

I’ve heard similar stories from other ebike owners. And I’ve heard worse.

What can happen without ebike insurance

The saddest stories are the ones where someone assumed their homeowners or renters or car insurance covered their ebike, and after it was stolen or seriously damaged, it turned out it wasn’t covered.

"And then there are the stories about people whose ebikes were covered by their homeowners policy, but their premium went way up when they made a claim for a stolen ebike."
<span class="blog-quote-name">-Kyle Miller, CEO Brass Hands</span>

Why it’s hard to insure an ebike

When it comes to insurance, ebikes land in a gray area outside standard homeowners insurance and auto insurance. Here’s why:

  • Ebikes are new in terms of the insurance industry. Most of the several million ebikes in the U.S. were purchased in the last two years. Insurers aren’t familiar with them, and insurers don’t like to be surprised by unfamiliar products.
  • Ebikes are more expensive than regular bikes. Policies that cover bikes, like most homeowners or renters policies, might have also covered ebikes until the insurer had to pay much larger claims than they expected to replace a damaged or stolen ebike. See above about insurers and surprise. So some policy terms got changed.
  • Finally, ebikes get stolen a lot, and not only from people’s homes. They are ridden and locked up outside all over the place, which makes them more vulnerable than other valuable household items.

Steps to take to properly insure your ebike

The odds that your ebike is covered by your existing insurance is lower than you may think. Here’s what to do to find out if you need ebike insurance:

  1. Call your insurance company and find out what they cover. Things to bring up: coverage of accidental damage, theft, and travel (like what would happen if you flew somewhere with your bike and the airline did a number on it). Does the insurance company consider your ebike a “luxury item”? If you’re happy with the coverage, great! You’re good to go.
  2. Consider bike-specific coverage. If you aren’t covered, or feel like the coverage you do have isn’t enough, here are some things to think about.

Bike insurance covers all kinds of bike specific things, not just theft. Think damage to the bike from a collision, medical payments if you are injured in a collision, insurance for the bike if you are traveling with it or racing it, or a bike rental while your bike is being repaired. Some policies even cover things like accessories (like bike lights and panniers) and riding clothes.

Bike claims won’t affect your other insurance premium. Should you need to make a claim on your ebike, your home insurance premium won’t change or get canceled.

We can help

Want to learn more about ebike insurance? Join Tempo and get easy access to insurance quotes, and other ways to protect your ebike right inside the app.

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Textla Team
The Textla team offers expertise in SMS marketing, sales, and business growth. Receive tips to enhance customer engagement and boost ROI. Follow for practical and effective SMS marketing strategies for your business!
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