Level Up Your Marketing with Drip Campaigns
Want to automate personalized communication and boost customer engagement? This listicle provides seven drip campaign examples to elevate your marketing strategy. Learn how to nurture leads and build stronger customer relationships using targeted automated messages. Discover practical applications, from welcome series and abandoned cart recovery to re-engagement and post-purchase campaigns. These drip campaign examples will inspire your marketing efforts in 2025 and beyond.
1. The Welcome Drip Campaign
A welcome drip campaign is a crucial element in any successful digital marketing strategy, serving as a virtual handshake with new subscribers, customers, or users. This automated series of emails introduces your brand, products, or services in a structured and engaging way. It typically begins immediately after someone signs up for your newsletter, creates an account, or makes a purchase, helping to establish a positive first impression and guide new users through their initial interactions with your business. This approach deserves its place at the top of our drip campaign examples list due to its effectiveness in fostering early engagement and building strong customer relationships.
The infographic visualizes the typical flow of a welcome drip campaign, starting with the trigger (signup/purchase), moving through a series of targeted emails, and culminating in the desired outcome (conversion/engagement). It highlights the importance of a structured, sequential approach in nurturing leads and driving desired actions.
The welcome drip campaign process typically follows these key steps:
- Trigger: A user signs up for a newsletter, creates an account, or makes a purchase.
- Immediate Welcome: The first email is sent instantly, thanking the user and setting expectations.
- Value Delivery: Subsequent emails deliver valuable content, such as tips, tutorials, or exclusive offers.
- Product/Service Introduction: Emails gradually introduce key features and benefits.
- Call to Action: Each email includes a clear call to action, encouraging engagement and conversion.
The sequential nature of the drip campaign ensures that new users are not overwhelmed with information but progressively introduced to the brand and its offerings, maximizing engagement and conversion potential.
This type of drip campaign typically involves an automated series of 3-7 emails, triggered by new sign-ups or account creation. It utilizes progressive information disclosure, strategically revealing details over time, and incorporates brand storytelling elements to create a more engaging experience. Clear calls-to-action are included in each email to encourage user engagement and drive desired actions, such as browsing products, completing profiles, or making a purchase.
Pros:
- Creates a strong first impression and establishes brand voice and relationship.
- Reduces new user confusion and increases early engagement metrics.
- Can drive initial conversions and build long-term customer loyalty.
Cons:
- Can feel overwhelming if too many emails are sent too quickly.
- Requires careful planning to avoid information overload.
- May need regular updates as products or services change.
Examples of Successful Implementation:
- Airbnb: Guides new hosts through the process of creating their first listing.
- Headspace: Onboards new users with emails explaining meditation basics and app features.
- Grammarly: Highlights key features and use cases in their welcome sequence.
Tips for Creating Effective Welcome Drip Campaigns:
- Spacing: Space emails 1-3 days apart to avoid overwhelming subscribers.
- Personalization: Start with a warm, personal welcome message.
- Conciseness: Include only essential information in each email.
- Progressive Disclosure: Gradually introduce more complex features and benefits.
- Consistency: Use a consistent design and voice across all emails.
- Optimization: Track open and click rates to optimize timing and content.
When and Why to Use a Welcome Drip Campaign:
Welcome drip campaigns are ideal for any business looking to nurture new leads, improve user onboarding, and boost early engagement. They are particularly valuable for businesses with complex products or services, as they allow for a structured introduction of features and benefits. By utilizing platforms like MailChimp, HubSpot, or ConvertKit, businesses can easily automate and manage their welcome drip campaigns, ensuring a seamless and effective onboarding experience for every new user. This makes the welcome drip campaign a powerful tool for businesses of all sizes looking to optimize their customer journey and drive sustainable growth.
2. Abandoned Cart Recovery Campaign
One of the most effective drip campaign examples is the abandoned cart recovery campaign. This automated email sequence targets online shoppers who add items to their shopping cart but leave the website without completing the purchase. These campaigns work by sending timely reminders about the forgotten items, often sweetened with incentives like discounts or free shipping to entice the customer to return and finish the checkout process. This tactic is a powerful way to recover potentially lost sales and boost revenue.
Abandoned cart campaigns are typically triggered by the cart abandonment behavior itself. A series of 2-4 emails are usually deployed over several days. These emails feature product-specific content and imagery, reminding the shopper exactly what they left behind. Later emails in the sequence often introduce incentives like discounts, free shipping, or limited-time offers to create a sense of urgency. Examples of successful implementations include Adidas offering free shipping in their reminder emails, Casper highlighting product benefits and reviews, and Wayfair presenting abandoned items with limited-time discount codes.
This type of drip campaign deserves its place on this list because it directly impacts revenue by recovering otherwise lost sales. It also boasts a high ROI compared to other email campaigns due to its focus on customers who have already demonstrated purchase intent. Analyzing abandoned cart data can also provide valuable insights into potential friction points in the checkout process, allowing businesses to optimize for better conversion rates. Furthermore, measuring the effectiveness of these campaigns is straightforward, making it easy to track success and refine strategies.
Pros:
- Directly impacts revenue by recovering lost sales
- High ROI compared to other email campaigns
- Addresses specific customer intent
- Can provide insight into checkout friction points
- Easy to measure effectiveness
Cons:
- Can feel pushy if poorly executed
- Effectiveness decreases over time (as customers may purchase elsewhere)
- Some customers may intentionally abandon carts to trigger discount offers
- Requires e-commerce platform integration
Tips for Effective Abandoned Cart Recovery Campaigns:
- Send the first email within 1 hour of abandonment: Capitalize on the customer's initial interest.
- Include images of abandoned products: Visual reminders are powerful.
- Offer customer service assistance: Address any potential questions or concerns.
- Save shopping carts for easy checkout return: Minimize friction for the customer.
- Test different incentives and timing: Find what works best for your audience.
- Consider mobile optimization: Many abandonments occur on mobile devices.
- Include social proof like reviews in the second or third email: Build trust and encourage conversion.
When and Why to Use This Approach:
Abandoned cart recovery campaigns are crucial for any e-commerce business looking to maximize sales and minimize lost revenue. They are particularly effective when dealing with products that have a considered purchase cycle, where customers may take time to make a final decision. By addressing customer hesitation with timely reminders and targeted incentives, these campaigns can significantly improve conversion rates. Implementing this type of drip campaign example is highly recommended for any business selling online. Popularized by platforms like Shopify, Klaviyo, and Amazon, abandoned cart recovery has become a standard practice for successful e-commerce businesses.
3. Educational/Nurture Drip Campaign
The Educational/Nurture Drip Campaign stands out among drip campaign examples for its focus on providing value upfront, building trust, and fostering long-term relationships with your audience. Rather than bombarding recipients with sales pitches, this approach prioritizes delivering helpful, relevant content that positions your brand as a knowledgeable resource and subtly guides leads towards conversion. This makes it an excellent choice for businesses with complex products or services that require nurturing over time.
How it Works:
Educational drip campaigns work by delivering a series of emails (or other content formats) over a pre-determined period, typically weeks or even months. The content gradually increases in complexity, starting with foundational knowledge and progressing to more advanced topics. This structured approach allows recipients to absorb information at their own pace and build a deeper understanding of your industry or niche. The subtle integration of product mentions within the valuable content helps connect the dots between the information provided and the solutions you offer.
Features:
- Content-rich emails: Focus on providing valuable insights related to your industry or niche.
- Longer campaign duration: Operates over weeks or months, allowing for in-depth exploration of topics.
- Progressive complexity: Content starts with basic concepts and gradually advances to more specialized information.
- Mix of formats: Utilizes various media like articles, videos, webinars, and infographics to cater to different learning styles.
- Segmented based on interests or behavior: Delivers tailored content that resonates with specific audience segments.
- Subtle product mentions: Integrates relevant product or service information within the educational content, avoiding overt sales pitches.
Pros:
- Builds credibility and thought leadership: Positions your brand as a trusted source of information within your industry.
- Creates stronger, more trusting customer relationships: Nurtures connections with your audience by providing genuine value.
- Works well for complex products with longer sales cycles: Allows for a gradual introduction to your offerings and their benefits.
- Higher engagement rates than promotional emails: Content-focused approach attracts and retains audience attention.
- Content can be repurposed across multiple channels: Maximize the value of your content by sharing it on your website, social media, and other platforms.
Cons:
- Takes longer to convert leads: Requires patience and a long-term perspective.
- Requires significant content creation resources: Demands investment in creating high-quality, informative content.
- ROI can be harder to measure directly: Focuses on building relationships, making immediate sales tracking more challenging.
- Needs regular updates to maintain relevance: Requires ongoing effort to keep content fresh and up-to-date.
Examples:
- HubSpot's inbound marketing educational series: Provides a comprehensive introduction to inbound marketing principles and strategies.
- Moz's SEO fundamentals email course: Teaches the basics of search engine optimization and how to improve website rankings.
- Codecademy's programming tips and resources emails: Offers valuable coding advice and resources to aspiring programmers.
Tips for Implementation:
- Start with fundamentals and progress to more advanced topics: Create a logical learning path for your audience.
- Break complex subjects into digestible modules: Make information easier to understand and absorb.
- Encourage two-way communication and questions: Foster engagement and build a community around your content.
- Include actionable takeaways in every email: Provide practical advice that recipients can implement immediately.
- Use storytelling to make concepts more relatable: Connect with your audience on an emotional level.
- Track which topics generate the most engagement: Refine your content strategy based on audience interests.
- Create logical pathways between educational content and your solutions: Smoothly guide leads towards conversion.
Popularized By: HubSpot, Neil Patel, Content Marketing Institute, Salesforce
Why this drip campaign deserves its place on the list: The Educational/Nurture Drip Campaign is a powerful tool for businesses looking to build long-term relationships with their audience. Its focus on providing value, building trust, and establishing thought leadership sets it apart from purely promotional drip campaigns and makes it particularly effective for complex products or services with longer sales cycles. By investing in high-quality educational content and nurturing leads over time, businesses can cultivate a loyal customer base and achieve sustainable growth. This approach is a must-consider for small business owners, marketing professionals, e-commerce businesses, and anyone looking to build stronger, more meaningful connections with their target audience.
4. Re-engagement Drip Campaign
A re-engagement drip campaign is a crucial tool in any marketer's arsenal, serving as a lifeline to recapture the attention and loyalty of inactive subscribers and customers. This type of drip campaign example focuses on those who haven't interacted with your brand for a defined period, whether that's through email opens, purchases, or website visits. Its primary goal is to reignite their interest and bring them back into the fold, effectively turning dormant customers into active ones, while simultaneously cleaning your email list of truly uninterested contacts. This makes it a valuable addition to our list of drip campaign examples.
How it Works:
Re-engagement campaigns are triggered by pre-defined inactivity thresholds. For example, you might set a trigger for subscribers who haven't opened an email in three months. Once triggered, a series of automated emails (typically 3-5) is sent to the inactive subscriber. These emails often employ a progressively incentivized approach, starting with a gentle nudge and culminating in a more compelling offer if the initial attempts fail.
Features:
- Triggered by inactivity: Campaigns are initiated based on specific inactivity periods (e.g., no opens in 3+ months, no purchases in 6+ months).
- Phased approach: A series of 3-5 emails is common, each with incrementally attractive offers or incentives.
- Focused subject lines: Subject lines are designed to re-establish connection, often using phrases like "We miss you," "Come back," or "Still interested?".
- Exclusive offers: Special discounts, bonus points, or early access to new products can entice inactive customers to return.
- Clear unsubscribe option: Prominently displayed unsubscribe links allow uninterested contacts to easily opt out, contributing to a healthier email list.
Pros:
- Cost-effective: Reactivating existing customers is significantly cheaper than acquiring new ones.
- Improved deliverability: Removing inactive subscribers improves your overall email deliverability rates.
- Valuable insights: Analyzing campaign responses can provide insights into why customers disengage.
- Revenue recovery: Dormant accounts often represent a significant untapped revenue source.
- Showcase improvements: Re-engagement campaigns provide an opportunity to highlight new features or product updates.
Cons:
- Lower open rates: Expect lower open and click-through rates compared to other drip campaigns.
- Risk of unsubscribes: While unsubscribes can be positive for list hygiene, a sudden spike can be concerning.
- Potential for offer dependence: Customers might learn to wait for re-engagement offers before making a purchase.
- Timing is crucial: Overly frequent or aggressive re-engagement attempts can appear desperate.
Examples:
- Netflix: Sends "We miss you" emails offering a free month to re-subscribe.
- Duolingo: Uses its owl mascot to express sadness at the user's absence in a lighthearted and engaging way.
- Sephora: Sends "We've noticed you've been gone" emails with bonus points offers.
Tips for Effective Re-engagement Drip Campaigns:
- Compelling subject lines: Grab attention with subject lines that evoke curiosity or create a sense of urgency.
- Segmentation: Segment your inactive subscribers based on past engagement levels and interests for more targeted messaging.
- Incentive testing: Experiment with different incentives based on customer value and purchase history.
- Feedback mechanism: Include a simple way for customers to provide feedback on why they disengaged.
- Clear expectations: Set clear expectations about future communication frequency.
- The "breakup" email: Plan a final email in the series that offers a last chance to re-engage before removing the subscriber from your list.
- Multi-channel approach: Consider combining email with SMS messages or retargeting ads for a more comprehensive approach.
When and Why to Use Re-engagement Drip Campaigns:
Re-engagement campaigns are essential for any business that relies on email marketing or has a substantial customer database. They are particularly beneficial when:
- Open rates are declining: A drop in open rates often signals a growing number of inactive subscribers.
- Sales are stagnant: Re-engaging dormant customers can boost sales without increasing acquisition costs.
- Customer lifetime value is high: Retaining existing high-value customers is more profitable than constantly acquiring new ones.
By implementing a well-structured re-engagement drip campaign, you can effectively revitalize your customer base, improve email deliverability, and recover potentially lost revenue. This makes it a powerful and indispensable drip campaign example for businesses of all sizes.
5. Post-Purchase Drip Campaign
Post-purchase drip campaigns are a powerful tool in any marketer's arsenal, representing a prime example of how automated communication can enhance the customer journey. Triggered immediately after a customer completes a purchase, this type of drip campaign focuses on providing relevant information and building a relationship, rather than solely pushing for more sales. It works by automating a series of targeted emails based on the customer's purchase and predicted needs. This can include order confirmations, shipping updates, product usage guides, requests for reviews, and even personalized cross-sell opportunities. The ultimate goal is to transform a one-time buyer into a loyal, repeat customer.
This approach deserves a spot on any "drip campaign examples" list due to its effectiveness in nurturing customer relationships and driving repeat business. Key features include the blend of transactional and marketing content, timely delivery updates, valuable product usage tips, and strategic cross-selling. These features translate into tangible benefits such as increased customer lifetime value, reduced support inquiries, and the cultivation of brand loyalty.
Examples of successful implementation:
- Apple: Sends product setup guides and tips after device purchases, seamlessly integrating new users into the Apple ecosystem.
- Chewy: Follows up pet supply orders with tailored care tips, reorder reminders, and personalized product recommendations.
- Dollar Shave Club: Manages subscriptions, offers add-on suggestions, and builds community through engaging content related to their products.
Actionable tips for implementation:
- Start with information: Begin your post-purchase sequence with purely transactional and helpful content before introducing promotional offers. This builds trust and positions your brand as a resource.
- Strategic timing: Time your emails based on expected product delivery and usage cycles. A review request sent too early will likely be ignored.
- Personalization is key: Tailor content based on the specific product purchased. Don't recommend dog food to someone who just bought cat litter.
- Visual aids: Include visual tutorials for complex products to enhance understanding and reduce customer frustration.
- Optimal review requests: Ask for reviews after customers have had enough time to experience the value of their purchase.
- Relevant cross-sells: Recommend genuinely complementary products rather than random offerings. Increase relevance by suggesting items frequently purchased together.
- Celebrate milestones: Consider incorporating order milestones and customer anniversaries into your communication strategy.
Pros and Cons:
Pros:
- Increases customer lifetime value
- Reduces support inquiries
- Builds post-purchase trust and satisfaction
- Generates reviews and testimonials
- Creates additional revenue through complementary products
- Establishes purchasing habits and brand loyalty
Cons:
- Requires integration with order management systems
- Can appear overly promotional if poorly timed
- Needs personalization based on specific purchases
- May overwhelm customers if too frequent
When and why to use this approach:
Post-purchase drip campaigns are ideal for any business selling products online. They are particularly effective for businesses with repeat purchase potential, subscription services, or products that require ongoing customer engagement. Use this approach to build stronger customer relationships, reduce churn, and maximize the return on your customer acquisition efforts. This strategy, popularized by companies like Amazon, Zappos, Shopify, and Klaviyo, has proven to be highly effective in driving customer retention and boosting revenue.
6. Trial-to-Paid Conversion Campaign
A Trial-to-Paid Conversion Campaign is a crucial drip campaign example, particularly for SaaS businesses and other services offering free trials. This automated email sequence targets users throughout their free trial period, strategically guiding them towards becoming paying customers. It works by delivering timely, relevant content that showcases the product's value, addresses potential hesitations, and ultimately motivates users to convert before their trial expires. This type of drip campaign deserves its place on this list because it directly impacts one of the most critical SaaS metrics: the conversion rate.
How it Works:
The campaign is structured around the trial duration (e.g., 7, 14, or 30 days) and delivers a series of emails designed to nurture the user towards a paid subscription. Instead of a generic welcome email blast, this drip campaign focuses on a personalized onboarding experience. By tracking in-app behavior, the campaign can trigger specific emails based on feature usage (or lack thereof), offering tailored guidance and support.
Features of a Successful Trial-to-Paid Campaign:
- Timed Emails: Aligned with the trial duration, ensuring consistent communication without overwhelming the user.
- Feature-Focused Content: Showcases the value proposition by highlighting key features and their benefits, going beyond simple descriptions.
- Usage-Based Triggers: Personalizes the experience by sending targeted emails based on which features a user has or hasn't explored.
- Success Stories and Case Studies: Provides social proof and demonstrates the product's effectiveness in real-world scenarios.
- Trial Expiration Reminders: Creates urgency with gentle reminders as the trial nears its end, often coupled with conversion incentives.
- Clear Pricing Information and Upgrade Instructions: Makes it easy for users to understand their options and seamlessly transition to a paid plan.
Pros:
- Directly impacts SaaS conversion metrics.
- Creates a structured onboarding experience.
- Identifies and addresses conversion barriers.
- Can be highly personalized based on in-app behavior.
- Provides valuable product education.
- Clear ROI measurement via conversion rates.
Cons:
- Requires integration with product usage data.
- Risk of appearing too pushy near trial end.
- Needs regular updating as product features change.
- May need different approaches for different user segments.
Examples of Successful Implementation:
- Slack: Onboarding emails highlight team communication features and demonstrate how Slack streamlines workflow.
- Adobe Creative Cloud: Tutorials show professional use cases and provide valuable training, making the software less intimidating and showcasing its power.
- Spotify Premium: The campaign emphasizes the benefits of ad-free listening and offline downloads, directly addressing pain points of the free version.
Actionable Tips for Creating Effective Campaigns:
- Start Strong: Lead with high-value features that provide immediate benefits and demonstrate a quick win.
- Target Unused Features: Track feature usage and trigger emails showcasing the value of valuable features the user hasn't explored.
- Relevant Case Studies: Provide case studies relevant to the user's industry or specific needs, strengthening the connection to their own situation.
- Personalized Support: Offer live demos or one-on-one sessions for high-value prospects, providing a premium experience.
- Gentle Urgency: Create urgency without being manipulative. Focus on the value they'll lose rather than aggressive sales tactics.
- Incentivize Conversion: Consider offering a time-limited discount or bonus for converting before the trial ends.
- Post-Trial Plan: Have a strategy for non-converts, such as a downsell to a less expensive plan or a re-engagement campaign.
When and Why to Use This Approach:
This drip campaign is ideal for any business offering a free trial of their software or service. It's particularly effective for SaaS companies, online courses, and subscription-based services. The key is to demonstrate value throughout the trial period and nurture users towards a paid subscription, maximizing your conversion rate and minimizing churn. Popularized by companies like Dropbox, Zoom, Salesforce, and Monday.com, the trial-to-paid conversion campaign is a proven method for driving growth and revenue.
7. Event-Based Drip Campaign
Event-based drip campaigns stand out among drip campaign examples due to their laser focus on timely, relevant communication triggered by specific user actions or pre-defined dates. Unlike time-based campaigns that follow a set schedule, event-based campaigns react dynamically to individual customer behaviors and significant milestones, creating highly personalized and engaging experiences. This approach makes them a powerful tool for nurturing leads, driving conversions, and fostering strong customer relationships.
How It Works:
An event-based drip campaign is initiated by a specific "trigger," which could be anything from a user registering for a webinar, celebrating a birthday, reaching a specific milestone within a platform, or even a seasonal event. Once the trigger is activated, a pre-defined sequence of automated messages is deployed across various channels like email, SMS, or in-app notifications. These messages are tailored to the specific event and the user's individual context, delivering highly relevant information at the perfect moment.
Examples of Successful Implementation:
- Eventbrite's webinar registration sequence: After registering for a webinar, attendees receive a series of emails containing reminders, access links, and post-webinar resources like recordings and slides. This keeps the event top-of-mind and maximizes attendance.
- Sephora's birthday month campaign: Customers receive personalized emails with exclusive birthday discounts and product recommendations during their birthday month, fostering a sense of appreciation and driving sales.
- LinkedIn's work anniversary congratulations: LinkedIn sends congratulatory emails to users on their work anniversaries, strengthening user engagement and reinforcing the platform's value.
- Expedia's travel booking follow-ups: After booking a trip, Expedia sends travelers helpful tips and recommendations related to their destination, enhancing their travel experience and potentially upselling additional services.
When and Why to Use This Approach:
Event-based campaigns are highly effective when you want to:
- Maximize engagement around specific events: Drive attendance for webinars, promote limited-time offers, or celebrate key milestones.
- Deliver timely and relevant information: Provide users with the right information at the moment they need it most, based on their individual actions and context.
- Personalize the customer experience: Create targeted communication that resonates with individual users and fosters a sense of recognition and value.
- Drive time-sensitive conversions: Encourage immediate action with limited-time offers or event registrations.
Pros:
- Extremely relevant and timely communication
- Higher engagement rates due to contextual relevance
- Creates anticipation and excitement
- Can drive time-sensitive conversions
- Makes customers feel recognized and valued
- Strengthens brand-customer relationship at key moments
Cons:
- Complex to set up and maintain
- Requires robust tracking and integration
- Can feel intrusive if overdone
- Time-sensitive nature means less margin for error
Actionable Tips for Implementing Event-Based Drip Campaigns:
- Map the complete user journey: Before and after the event, understand the user's needs and expectations at each stage.
- Use countdown timers for urgency: Create a sense of excitement and encourage timely action.
- Provide value at each touchpoint: Don't just send reminders; offer helpful information, exclusive content, or special offers.
- Include clear calendar integration options: Make it easy for users to add events to their calendars.
- Plan for follow-up content: Extend engagement beyond the event with post-event resources, surveys, or related offers.
- Test timing carefully: Especially for international audiences, ensure messages arrive at the optimal time.
- Consider time zone differences for global campaigns: Personalize send times based on user location.
- Include alternate participation options when possible: For example, offer recordings of webinars for those who couldn't attend live.
Popularized By: Eventbrite, Meetup, Facebook Events, Calendly
This approach earns its place among the top drip campaign examples because it allows businesses to connect with their audience in a highly personalized and engaging way. By leveraging the power of timely, relevant communication, event-based drip campaigns can significantly impact key metrics, from event attendance and sales conversions to customer loyalty and brand advocacy. This makes it a must-have strategy for any business looking to maximize the impact of their marketing efforts.
7 Drip Campaign Types Compared
Take Your Marketing to the Next Level
From welcoming new subscribers to re-engaging inactive customers, the drip campaign examples explored in this article—welcome series, abandoned cart recovery, educational nurture sequences, re-engagement campaigns, post-purchase follow-ups, trial-to-paid conversions, and event-based triggers—offer a powerful toolkit for businesses of all sizes. These strategies empower you to deliver personalized messages at each stage of the customer journey, fostering stronger relationships and driving conversions. The key takeaway is that effective drip campaigns aren't about bombarding your audience; they're about providing timely, relevant value that nurtures leads and builds loyalty. To further explore effective drip campaigns and gain more inspiration, check out this comprehensive guide featuring various drip campaign examples from Checkout Links.
Mastering these approaches is crucial for maximizing customer lifetime value and achieving sustainable business growth. By automating these personalized touchpoints, you can free up your time to focus on other critical aspects of your business while still providing exceptional customer experiences. Remember, building lasting customer relationships is an ongoing process, and drip campaigns are a vital tool to nurture those connections and achieve your marketing goals.
Ready to streamline your drip campaigns and unlock the full potential of automated marketing? Textla provides a platform for easily implementing many of these drip campaign strategies, from personalized welcome messages to targeted re-engagement campaigns. Start building more effective and engaging customer journeys today!